1 Describe, giving two reasons, why it is important to recognise plagiarism. (2 marks)
- Content could be inaccurate or fraudulent if plagiarism occurs.
- Content that contains plagiarism wont be ranked high by search engines meaning that its not well optimised for SEO.
2 Describe three principles why Intellectual Property Rights must be considered when writing content for the Web. (3 marks)
- Patents grant inventors the right to exclude others from selling, making or using an invention. For example, if someone created a social media tool that could do something unique, then they could get the right for only them to be able to use it, or they could charge people money to use it. Therefore is is important that creators of content make sure their content is not already protected by a patent grant, and it might also be a good idea to patent protect it before uploading it to the web.
- Copyright protects the owner of original work from others making their work specifically, however, it does not protect the idea itself. For example, if you created a new phone and put a copyright stamp on it then it would stop others from making that exact model of phone but it would not stop others from being able to make a phone. However, if the phone has a particular feature on it that makes it unique then that feature would be protected.This means that when writing content for the web it is important that any copyrighted content is not used and that the creator protects their own content with copyright if relevant.
- Trademarks could be symbols, word or words, that legally represent a business or product.Trademarks should be mentioned within content where necessary with a small tm above it before uploading the content to the web.
3 Describe two principles of Copyright Law that must be considered when writing content for the Web. (2 marks)
- The copyright holder has the exclusive right to perform or display the work publicly. This means that when uploading content to a online site that the public can view it is important to check that the content is not copyrighted beforehand.
- Protecting your own own content with copyright is something worth considering as well, as if the content isn’t copyrighted it could be copyrighted by someone who else who would technically own the exclusive rights to the content and would you would have to pay them to keep your content up on the web!.
4 Describe one way to protect each of the following: (2 marks)
- Intellectual Property Rights. – Making time to educate yourself on intellectual property and even working with someone who specialises in intellectual property rights could be very beneficial as it would mean that, you are less likely to get into a situation where your Intellectual property rights are at risk.
- Copyright – One way of protecting copyright would be to make sure a notice is displayed to create awareness of the copyright, this means that there is no confusion when it comes to knowing if content is protected by copyright or not.
5 Describe one implication of Copyright Law in other countries. (1 mark)
One Implication would be the difference in duration of copyright cover between countries. For example, In France its the life of the last author to die plus 70 years, where as in Canada its the life of the last author to die plus 50 years.
6 Describe two methods for discovering either plagiarism, breaches of Intellectual Property Rights or Copyright Law. (2 marks)
- Spending the time to proof read through the content manually and making sure that there is nothing which contains any of the above.
- There is also plagiarism checkers and proof readers online which you can upload your content to which will tell you if your content contains any plagiarism .
7 Briefly describe the purpose of Creative Commons Licences on the Internet. (1 mark)
Creative Commons can provide copyright licenses and tools which give a range of creators from individual to large companies and institutions a standardised way that grants copyright permissions to their creative work. The main purpose of Creative commons is to give creators limited copyright cover and allow them to protect their creations from others using them without permission.
8 a) Identify each of the following Creative Commons License icons. (3 marks)
No Derivative Works
b) State which licence can be used for commercial purposes and what action, if any, needs to be taken. (2 marks)
The Attribution licence can be used for commercial purposes as long as the creator is given credit for the creation.
9 Describe three implications of content ownership on a business. (3 marks)
- One implication would be when a content creator is employed by a company or agency then the ownership rights might be split or not fully owned by the creator. So complication could occur when determining who has the right to use, sell and distribute the content.
- Another implication would be when there is more than on creator of content. This means that ownership would have to be divided and the right to that content.
- Lastly if the creator created the content for a business and then was to leave, then there might be confusion on who has the rights to the content going forward.
(Total 21 marks)